Assan Foods, established in 1998 and headquartered in Balıkesir, Türkiye, produces a wide range of products including tomato paste, ketchup, mayonnaise, and pasta sauces. The company sells under brands such as Colorado and Kingtom and exports to nearly 50 countries across four continents.

Kraft Heinz acquired Assan Foods for USD 100 mn. This transaction strengthened Heinz’ manufacturing presence in Türkiye and expanded its international footprint in the sauces and condiments segment, particularly across the EMEA region.