SEK is one of Türkiye’s most established dairy brands, offering a wide range of milk, yogurt, cheese, and other dairy products. Known for its strong brand recognition and nationwide distribution, SEK has been a staple in Turkish households for decades.
Tat Gıda, the seller, is part of Koç Holding, Türkiye’s largest industrial and services group. The company sold the SEK brand and related assets to Çallı Gıda for USD 33 mn, as part of its strategy to focus on core product lines and optimise its brand portfolio.
