United Biscuits, founded in 1948 and headquartered in the United Kingdom, is a leading manufacturer of biscuits and savoury snacks, with well-known brands such as McVitie’s, Jacob’s, and Carr’s. The company has a strong market position in the UK and operates across Europe, Asia, and the Middle East.

Yıldız Holding, one of Türkiye’s largest conglomerates with operations in food, retail, and packaging, owns globally recognized brands including Ülker and Godiva. The USD 3.2 bn acquisition of United Biscuits marked a major step in Yıldız Holding’s strategy to become a global snacking powerhouse.